Father-of-two Mark Owen confessed today to cheating on his wife with at least ten different women. "I don't know how many girls there were in all. Maybe ten," he told The Sun. Maybe? How could he possibly have lost count? And yet, since December when we all lost count of the interminable girls lining up to claim they bedded Tiger Woods, anything seems possible in the world of celebrity cheating.
Have men lost their minds? Look at the state of Ashley Cole's bits on the side compared to gorgeous Cheryl, weigh up the cost of the England captaincy against a few furtive fumbles, and it doesn't take a genius to conclude that it's simply not worth it.
Cheating is nothing new, especially amongst men with the riches to attract hoardes of fame-hungry girls, but it's the sheer scale of these recent affairs which astounds me, not to mention the fact that this plague of infidelity is affecting even the most squeaky-clean of men.
I mean, Mark Owen, really? With his soft voice and limp, girly hair? Let's be honest, in a list of 'celebs who shag about', he'd be pretty far down the list. Who's next, Prince William?